ABOUT US
What Got Us Going?
The growth levers in India's $1 Tn USD retail market is built to suit the big players; with AI, experts, dashboards, agencies etc. But local retailers are on their own. They compete equally on products, services and trust, they do not compete on performance marketing for customer acquisition. It's too complex and expensive, so guesswork becomes their playbook- a clear gap.
SuperGem closes that gap, making the gold standard of performance marketing simple, accessible and affordable to the local retailer. They can now deploy high-quality lead generation campaigns, and compete with their market leader. We believe that access to advanced solution should not be dependent on their budget. For us, Profit follows Purpose.
SuperGem serves 4 categories in local, offline retail: Jewellery, Furniture, Travel agencies and Professional services.
If you're a retailer ready to grow, welcome to SuperGem!
Why these 4 categories? They continue to be offline-heavy
Last few years have seen a digital shift within sales channel mix, amidst E-tail and QuickCom rise. However, Jewellery, Travel and Furniture have lack volume and growth in this phenomenon.
Why performance marketing? Consumers moved online, marketing followed
Lead generation on Google and Meta have been efficient channels to acquire new customers. This is commonly deployed by large retailers making it a must for the local ones too. This has now overtaken traditional media like Television, Press etc.
Why us? Our story started with a sense of purpose, not a business opportunity
SuperGem is led by practitioners from global Tech companies. They have been at the centre of the growth stories of large Indian and global enterprises.
It is that industry-leading practice that they bring to the retailers of India.
